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New Technologies & Globalization
Due to communication advances in marketing and public relations and the proliferation
of new technologies in today‘s global economy, there are many ways a firm
can impact its target markets and stakeholder groups. Two issues drawing attention
today are Internet technologies and globalization.
Internet/Intranet/Extranet Counseling.
The world wide web is fast becoming a popular instrument for organizations
to communicate including web sites, advertising and public relations strategies
on the Internet, internal communication using an Intranet, or business to business
e-commerce strategies by use of an Extranet. It is important to evaluate and plan
a solid approach to this new medium in order to make efficient use of financial
and human resources. Toner Communications, Inc. (TonerCom) offers assistance to
organizations in:
- Evaluation and counseling regarding clients' current uses of the Internet/Intranet/Extranet.
- Research business to business e-commerce (Extranet) options for our client's
industry.
- Recommend effective methods to set-up or improve Internet/Intranet/Extranet
programs and provide on-going monitoring of Internet/Intranet/Extranet sites
- Strategically plan and implement tactics using web-site design and programming.
International Trade & Investment
New communications technologies have shrunk the globe and provided new opportunities
in the international marketplace. The Florida Chamber of Commerce reported in
January of 1998 that firms engaging in international business, on average, realized
a 15% higher profit margin than firms that don‘t. Globalization has resulted
in growth opportunities in many areas of the world. This type of expansion has
its own rewards and pitfalls. Cultural differences, language barriers, and differences
in government and laws make it necessary to thoroughly research and plan communications
programs to ensure success.
Whether your service is traditional or high-tech, international or domestic, your
first step should be well planned.
Next: Setting Sail
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