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Implementation of Strategic Plans
Implementation requires experience. During the planning process, strategies
and tactics are devised to meet the organization’s objectives. These will
typically include some of the programs below assigned to seasoned professionals:
Media Relations
- Press releases/media kits
- Press conferences
- Clients listed as expert sources with targeted journalists
- Client articles placed in targeted publications
- Client media appearances
- Survey implementation & media distribution
Professional, Business & Community Relations
- Professional association activities
- Client sponsored seminars and workshops
- Client speaking engagements
- Sponsorships
- Conference participation
Visual identity
- Internet/web sites
- Printed materials/videos
- Advertising (broadcast, print, Internet)
Issues Management
- Work as team with legislative lobbyists
- Public issues/industry analysis
- Media relations
- Public education
Extranet/Intranet
- Provide goods & services via e-commerce
- Create marketing communications systems.
Next: Business Development
Analyzer
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