Where to Start: Business Development Analyzer

Free Consultation!
TonerCom is pleased to offer your organization a free analysis of your responses to our Business Development Analyzer ©. Simply fill out the form at the bottom of this page and we will send you our free analysis of proven marketing and public relations activities that will help your firm achieve its business development goals.

The Business Development Analyzer © is a listing of the most popular means of promoting professional services firms. It directs the reader (clients) to review the delineated marketing and public relations activities and rate each on a scale of one to ten (one=minimum, and ten=maximum). You first rate your current use of the line item. Then you rate where you believe you should be to maximize your business development. Finally, you enter a brief description of your reasons for your ratings.

With this information, we can identify goals, strategies and actions items to assist your firm in maximizing your business development. We will contact you shortly with our evaluation. If you have questions regarding specific areas of strategic public relations and marketing, please email us directly at steve@tonercom.com.



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Please provide the following contact information:

First Name
Last Name
Title
Organization
Street Address
Address (cont.)
City
State/Province
Zip/Postal Code
Country
Work Phone
FAX
E-mail
URL

For each of the following categories, please provide a rating of your company's current situation on a scale of 1 being minimal and 10 being maximum, and then where you feel your company should be in an optimum situation.  Following that, enter a brief description of your reasons for your ratings.

1. Strategic business plan.

Current Optimum

Please briefly state your reasons for your ratings:

2. Strategic marketing plan.

Current Optimum

Please briefly state your reasons for your ratings:

3.  Marketing and public relations programs

Current Optimum

Please briefly state your reasons for your ratings:

4.  Market research

Current Optimum

Please briefly state your reasons for your ratings:

5.  Joint ventures with other professionals

Current Optimum

Please briefly state your reasons for your ratings:

6.  Networking/professional referrals

Current Optimum

Please briefly state your reasons for your ratings:

7.  Association involvement (to identify prospects)

Current Optimum

Please briefly state your reasons for your ratings:

    7.1  Committee or officer's position

Current Optimum

Please briefly state your reasons for your ratings:

    7.2  Speaking or panel member

Current Optimum

Please briefly state your reasons for your ratings:

    7.3  Conference exhibits or receptions

Current Optimum

Please briefly state your reasons for your ratings:

    7.4  Community/city/charity organization

Current Optimum

Please briefly state your reasons for your ratings:

    7.5  Social events (golf, dinner, etc.)

Current Optimum

Please briefly state your reasons for your ratings:

8.  Distribution of marketing/public relations materials

Current Optimum

Please briefly state your reasons for your ratings:

    8.1  Announcements

Current Optimum

Please briefly state your reasons for your ratings:

    8.2  Firm brochure/handout

Current Optimum

Please briefly state your reasons for your ratings:

    8.3  Newsletter to stakeholder groups/clients/prospects

Current Optimum

Please briefly state your reasons for your ratings:

    8.4  Videos (conference exhibits, customer presentations)

Current Optimum

Please briefly state your reasons for your ratings:

9.  News release distribution

Current Optimum

Please briefly state your reasons for your ratings:

10. Articles written and submitted to targeted print media

Current Optimum

Please briefly state your reasons for your ratings:

11. Provide personnel as 'expert sources' to news media

Current Optimum

Please briefly state your reasons for your ratings:

12. Strength of marketing/public relations function (internal or external to org.)

Current Optimum

Please briefly state your reasons for your ratings:

13. Marketing/public relations functions assigned to experienced professionals

Current Optimum

Please briefly state your reasons for your ratings:

14. Maintain relationship with past employees/partners (alumni program)

Current Optimum

Please briefly state your reasons for your ratings:

15. Advertising

Current Optimum

Please briefly state your reasons for your ratings:

16. Internet marketing/public relations plan/web site development 

Current Optimum

Please briefly state your reasons for your ratings:

17. Internal communications (including Intranet)

Current Optimum

Please briefly state your reasons for your ratings:

18. Business to business e-commerce (Extranet)

Current Optimum

Please briefly state your reasons for your ratings:

19. International market research

Current Optimum

Please briefly state your reasons for your ratings:

20. International marketing and public relations

Current Optimum

Please briefly state your reasons for your ratings:


 

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